A client recently posed a question to me that brought back a thought I’ve had for a while – occasionally when I talk to designers about what UX people do they are under the misapprehension that we are going to remove all the creativity from their process.
But, for me, UX is quite the opposite. My job is to dig around the subject and give designers and other creative types enough information to better understand the brief and offer enough ideas to kick start their creative thought process.
Posted by craigbrewster on April 3, 2012
Economic uncertainty means budgets squeezed to within an inch of their lives. As a result, any IA/AE/UXer worth their salt should be asking themselves how to deliver a no frills approach to usability.
Posted by craigbrewster on July 28, 2010
It seems a simple enough question but it is often difficult for clients to give a straight answer. So where do you start?
There is no magic wand; it’s simply down to conversation, collaboration, research and lots of thinking and planning.
As always with UX, there is a proven process for understanding your audience…
- Talk to your people
- Look around you
- Talk to your audience
Contact me for free advice relevant to you and your business: email@example.com
Learn more about your mum ux and the service we offer on our website: www.yourmumux.co.uk
Posted by craigbrewster on July 22, 2010
It could be argued that User Experience (UX) is pseudo-scientific twoddle that is only for big companies with the time and money to spend analysing, theorising, testing and prototyping.
Often, companies with an online presence “just want to get the job done”. Any time spent on anything other than designing, building and creating content can be seen as a waste of time and profit.
My view is that, ironically, UX can actually save my clients time and money.
For me UX is about looking before you leap. It’s about thinking ahead so that you don’t waste time and money designing and building something that isn’t right. It needn’t cost the earth or take an eternity.
Posted by craigbrewster on July 20, 2010
How many rubbish agencies does it take to bugger up a website and ruin the user experience?
Answer: One with a copy of Flash (“hey, I’ve got Flash – I must animate!”).
I’m not saying Flash is completely pointless but I have always had this thing about agencies who build sites entirely in Flash. You know the sort of thing:
- Endless “50% loaded “ screens
- Nothing to see if the Flash plug-in is disabled
- No SEO because all the content is hidden from SE spiders
- Can’t easily copy, bookmark or print the content with standard browser tools
- Browser back button doesn’t work as it’s supposed to
I could go on, I’m sure you have a dozen more gripes of your own.
In this context, Flash is great if you’re a fly with a three second memory and the only thing on your to do list is “bump into windows and light bulbs” but not so good if you want a simple to use and easy to find website.
Posted by jamesyourmumux on June 22, 2010
Sam Brown, or rather several people on his blog, argue that websites are designed for users and we should go to war on their behalf against the client: http://sam.brown.tc/entry/416/the-importance-of-teaching-your-clients-and-being-the-boss
In part, I agree with this but it doesn’t offer an entirely practical solution to the problem.
Posted by craigbrewster on May 18, 2010