At your mum, we have recently seen a big shift in the way we help our clients. There has been a conscious move away from “The big fix” where we develop comprehensive site maps and a vast array of page templates. We are more frequently asked to help address usability in bite-size chunks, one feature at a time.
And this isn’t unique to our consultancy. If you read blogs and press coverage on UX you will soon learn that many other UX-focussed businesses have seen the same trend.
Here’s what we’ve seen and why we think it’s a great time to be involved in UX…

A client recently posed a question to me that brought back a thought I’ve had for a while – occasionally when I talk to designers about what UX people do they are under the misapprehension that we are going to remove all the creativity from their process.