I am often asked by B2B clients to give my opinion on their websites; usuaully they want no more than a 60 minute glance at what they have and a quick idea of what could be improved.
My suggestions vary from site to site and client to client but there are some common fixes that are worthy of note.
So, the next time you’re tinkering with your b2b website here are 5 things to think about:
Posted by craigbrewster on May 22, 2012
http://yourmumux.wordpress.com/2012/05/22/b2b-websites-5-thing-to-think-about/
It’s been a while since my last blog article. I could say I have been busy and haven’t had time to think about our blog. I could say that, and it would be true, but surely it’s no excuse.
My recent inactivity has raised a few questions for me: How can I keep the blog going? How can I continue to produce good quality content, frequently and indefinitely? Perhaps more importantly, should I even bother continuing if I can’t find the time to update it?
Posted by craigbrewster on February 8, 2012
http://yourmumux.wordpress.com/2012/02/08/10-steps-to-establishing-and-maintaining-a-professional-blog/
I have subscribed to Google+, I have tinkered with it and started to form an opinion. I think it has some great features but offers nothing spectacularly new. I will no doubt find useful in the future but, right now, I have no particular need for it.
Posted by craigbrewster on July 27, 2011
http://yourmumux.wordpress.com/2011/07/27/google-lacks-the-important-connections/
A proper CRM and social media strategy needs serious head scratching and furious scribbling. We normally discuss this sort of thing in a big room with a white board, a stack of post its and an endless supply of tea and biscuits.
Not the sort of thing you can really cover in a blog post then?
No, but I thought I’d give it a go anyway…
Posted by craigbrewster on July 11, 2011
http://yourmumux.wordpress.com/2011/07/11/five-tips-for-creating-your-crm-and-social-media-strategy/
In answer to Craig’s post about Cadbury’s Creme Egg I thought I would add another dimension to the debate.
Historical facts
In early 2002, marketers, who had been picked up and carried off by the wave of excitement created by early web developments, suddenly realised that instead of the millions of people they expected to ‘hit’ their websites they had in fact signed up 4 users. The magical hits promised by the agencies of the time did not appear and this led to the dot.com crash and burn that we all saw.
Posted by jamesyourmumux on May 10, 2011
http://yourmumux.wordpress.com/2011/05/10/multichannel-marketing-choosing-the-right-tool-for-the-job/
Two posts in a row nay-saying social media? I’m going to get myself a reputation if I’m not careful.
Clearly I love social media – I am blogging after all – but I don’t think it fixes everything. In particular, I don’t think it is necessarily the most effective or efficient way of getting your users to engage with your brand.
“Huh, are you mental?” I hear you say. Let me give you an industry example and three reasons to support my point.
Posted by craigbrewster on May 5, 2011
http://yourmumux.wordpress.com/2011/05/05/don%e2%80%99t-overegg-the-social-media-pudding/
Joe Pelissier recently posted an arcticle on the Econsultancy website in which he discusses some of the key considerations for writing for the web:
http://econsultancy.com/uk/blog/7232-copywriting-for-digital-mindsets
He makes some interesting points and references. I especially like the Nicholas Carr quote about how the internet has affected the way we absorb information:
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a jet ski.”
Posted by craigbrewster on March 4, 2011
http://yourmumux.wordpress.com/2011/03/04/give-copywriters-the-time-to-shine/
I find it encouraging to see the amount of interest UX is receiving and I’m particularly pleased that many businesses now see the benefit of understanding what their users think, do, and want.
More and more clients seem to grasp that we’re not trying to be altruistic; they know that listening to their audience’s demands improves their business.
But as UX enters the mainstream and the forefront of our client’s minds are we losing sight of its purpose?
Posted by craigbrewster on February 17, 2011
http://yourmumux.wordpress.com/2011/02/17/user-experience-is-not-just-a-strapline/
I read two seemingly unrelated reports and I spotted an interesting connection.
The first was a Government report about the unfair depiction of mental health on TV (http://www.bbc.co.uk/news/health-11800017).
The second was a report from Econsultancy about multichannel customer experience (http://econsultancy.com/uk/reports/multichannel-customer-experience-report).
See, I told you they seemed unconnected. Let me explain the common thread:
Posted by craigbrewster on November 22, 2010
http://yourmumux.wordpress.com/2010/11/22/what%e2%80%99s-the-value-in-preaching-to-the-converted/
