I am often asked by B2B clients to give my opinion on their websites; usuaully they want no more than a 60 minute glance at what they have and a quick idea of what could be improved.
My suggestions vary from site to site and client to client but there are some common fixes that are worthy of note.
So, the next time you’re tinkering with your b2b website here are 5 things to think about:
Posted by craigbrewster on May 22, 2012
Joe Pelissier recently posted an arcticle on the Econsultancy website in which he discusses some of the key considerations for writing for the web:
He makes some interesting points and references. I especially like the Nicholas Carr quote about how the internet has affected the way we absorb information:
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a jet ski.”
Posted by craigbrewster on March 4, 2011
I find it encouraging to see the amount of interest UX is receiving and I’m particularly pleased that many businesses now see the benefit of understanding what their users think, do, and want.
More and more clients seem to grasp that we’re not trying to be altruistic; they know that listening to their audience’s demands improves their business.
But as UX enters the mainstream and the forefront of our client’s minds are we losing sight of its purpose?
Posted by craigbrewster on February 17, 2011
I read two seemingly unrelated reports and I spotted an interesting connection.
The first was a Government report about the unfair depiction of mental health on TV (http://www.bbc.co.uk/news/health-11800017).
The second was a report from Econsultancy about multichannel customer experience (http://econsultancy.com/uk/reports/multichannel-customer-experience-report).
See, I told you they seemed unconnected. Let me explain the common thread:
Posted by craigbrewster on November 22, 2010