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		<item>
		<title>11 ways to improve an online shop</title>
		<link>http://yourmumux.wordpress.com/2011/11/08/11-ways-to-improve-an-online-shop/</link>
		<comments>http://yourmumux.wordpress.com/2011/11/08/11-ways-to-improve-an-online-shop/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 16:25:20 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=458</guid>
		<description><![CDATA[Smashing Magazine recently posted an article discussing 15 common mistakes in ecommerce design, and that got us thinking. This is a subject close to our hearts &#8211; we have helped many of our clients increase their online sales – and we think we’re quite well placed to talk about making improvements. There isn’t really a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=458&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
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	</item>
		<item>
		<title>Does UX blind us to creative thinking?</title>
		<link>http://yourmumux.wordpress.com/2011/08/25/448/</link>
		<comments>http://yourmumux.wordpress.com/2011/08/25/448/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 11:33:22 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[UX consultancy]]></category>
		<category><![CDATA[UX strategy]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=448</guid>
		<description><![CDATA[Unsurprisingly, as a user experience consultant, I spend a lot of time talking about users. I tell my clients that they should think about who their users are, what they do, what they think and what they want. But I am concerned that “customer-centric” thinking is giving businesses licence to forget about creativity. I am [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=448&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/08/not-listening.png" medium="image" />
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		<item>
		<title>Lazy content can ruin your online conversion</title>
		<link>http://yourmumux.wordpress.com/2011/08/01/lazy-content-ruins-online-opportunites/</link>
		<comments>http://yourmumux.wordpress.com/2011/08/01/lazy-content-ruins-online-opportunites/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 12:41:32 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=439</guid>
		<description><![CDATA[I recently read this personal profile that someone had posted online and I feel compelled to share my chagrin: An individual who is passionate about continuous improvement and someone who can influence equally and effectively upwards as well as through their team members. With strong business acumen and vision to strategise and chart new territories [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=439&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yourmumux.wordpress.com/2011/08/01/lazy-content-ruins-online-opportunites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/655f8f0841a5701dabff000b1bf20520?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/08/chimp.png" medium="image">
			<media:title type="html">Chimp with a typewriter</media:title>
		</media:content>
	</item>
		<item>
		<title>Google+ lacks the important connections</title>
		<link>http://yourmumux.wordpress.com/2011/07/27/google-lacks-the-important-connections/</link>
		<comments>http://yourmumux.wordpress.com/2011/07/27/google-lacks-the-important-connections/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 10:53:33 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=431</guid>
		<description><![CDATA[I have subscribed to Google+, I have tinkered with it and started to form an opinion. I think it has some great features but offers nothing spectacularly new. I will no doubt find useful in the future but, right now, I have no particular need for it. Here&#8217;s how I use social media to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=431&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/655f8f0841a5701dabff000b1bf20520?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/07/chad1.png" medium="image">
			<media:title type="html">Wo no integration?</media:title>
		</media:content>
	</item>
		<item>
		<title>Five tips for creating your CRM and social media strategy</title>
		<link>http://yourmumux.wordpress.com/2011/07/11/five-tips-for-creating-your-crm-and-social-media-strategy/</link>
		<comments>http://yourmumux.wordpress.com/2011/07/11/five-tips-for-creating-your-crm-and-social-media-strategy/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 14:20:46 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[UX strategy]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=417</guid>
		<description><![CDATA[A proper CRM and social media strategy needs serious head scratching and furious scribbling. We normally discuss this sort of thing in a big room with a white board, a stack of post its and an endless supply of tea and biscuits. Not the sort of thing you can really cover in a blog post [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=417&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yourmumux.wordpress.com/2011/07/11/five-tips-for-creating-your-crm-and-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/655f8f0841a5701dabff000b1bf20520?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/07/crm.png" medium="image">
			<media:title type="html">CRM and social media strategy</media:title>
		</media:content>

		<media:content url="http://craigbrewster.wordpress.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" medium="image">
			<media:title type="html">More...</media:title>
		</media:content>
	</item>
		<item>
		<title>Multichannel marketing = choosing the right tool for the job</title>
		<link>http://yourmumux.wordpress.com/2011/05/10/multichannel-marketing-choosing-the-right-tool-for-the-job/</link>
		<comments>http://yourmumux.wordpress.com/2011/05/10/multichannel-marketing-choosing-the-right-tool-for-the-job/#comments</comments>
		<pubDate>Tue, 10 May 2011 09:05:40 +0000</pubDate>
		<dc:creator>jamesyourmumux</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[UX strategy]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=395</guid>
		<description><![CDATA[In answer to Craig’s post about Cadbury’s Creme Egg I thought I would add another dimension to the debate. Historical facts In early 2002, marketers, who had been picked up and carried off by the wave of excitement created by early web developments, suddenly realised that instead of the millions of people they expected to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=395&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yourmumux.wordpress.com/2011/05/10/multichannel-marketing-choosing-the-right-tool-for-the-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e28281a4b76869246a5fe6430add8dfe?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jamesyourmumux</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/05/swiss-army-knife.jpg" medium="image">
			<media:title type="html">Swiss army knife</media:title>
		</media:content>
	</item>
		<item>
		<title>Don’t overegg the social media pudding!</title>
		<link>http://yourmumux.wordpress.com/2011/05/05/don%e2%80%99t-overegg-the-social-media-pudding/</link>
		<comments>http://yourmumux.wordpress.com/2011/05/05/don%e2%80%99t-overegg-the-social-media-pudding/#comments</comments>
		<pubDate>Thu, 05 May 2011 16:19:56 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=360</guid>
		<description><![CDATA[Two posts in a row nay-saying social media? I’m going to get myself a reputation if I’m not careful. Clearly I love social media &#8211; I am blogging after all &#8211; but I don’t think it fixes everything. In particular, I don’t think it is necessarily the most effective or efficient way of getting your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=360&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/655f8f0841a5701dabff000b1bf20520?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/05/egg2.jpg" medium="image">
			<media:title type="html">Creme Egg</media:title>
		</media:content>
	</item>
		<item>
		<title>Are we in a social media bubble?</title>
		<link>http://yourmumux.wordpress.com/2011/04/27/are-we-in-a-social-media-bubble/</link>
		<comments>http://yourmumux.wordpress.com/2011/04/27/are-we-in-a-social-media-bubble/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 09:51:21 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=353</guid>
		<description><![CDATA[Tom Albrighton recently posted an article that asks that question on the Econsultancy website: http://econsultancy.com/uk/blog/7457-are-we-in-a-social-media-bubble I’m not sure if we are in a bubble but do I agree that social media is overhyped and oversold. One size does not fit all As a UX consultant, I view social media as just one of many channels [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=353&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yourmumux.wordpress.com/2011/04/27/are-we-in-a-social-media-bubble/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/655f8f0841a5701dabff000b1bf20520?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/04/bubble3.jpg" medium="image">
			<media:title type="html">Social media bubble</media:title>
		</media:content>
	</item>
		<item>
		<title>Good copy takes time</title>
		<link>http://yourmumux.wordpress.com/2011/03/04/give-copywriters-the-time-to-shine/</link>
		<comments>http://yourmumux.wordpress.com/2011/03/04/give-copywriters-the-time-to-shine/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 10:30:35 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=336</guid>
		<description><![CDATA[Joe Pelissier recently posted an arcticle on the Econsultancy website in which he discusses some of the key considerations for writing for the web: http://econsultancy.com/uk/blog/7232-copywriting-for-digital-mindsets He makes some interesting points and references. I especially like the Nicholas Carr quote about how the internet has affected the way we absorb information: “Once I was a scuba [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=336&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yourmumux.wordpress.com/2011/03/04/give-copywriters-the-time-to-shine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://yourmumux.files.wordpress.com/2011/03/writers-block1.jpg" medium="image">
			<media:title type="html">Waste paper basket</media:title>
		</media:content>

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			<media:title type="html">More...</media:title>
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	</item>
		<item>
		<title>User Experience is not just a strapline</title>
		<link>http://yourmumux.wordpress.com/2011/02/17/user-experience-is-not-just-a-strapline/</link>
		<comments>http://yourmumux.wordpress.com/2011/02/17/user-experience-is-not-just-a-strapline/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:43:46 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[UX consultancy]]></category>
		<category><![CDATA[UX strategy]]></category>

		<guid isPermaLink="false">http://yourmumux.wordpress.com/?p=333</guid>
		<description><![CDATA[I find it encouraging to see the amount of interest UX is receiving and I’m particularly pleased that many businesses now see the benefit of understanding what their users think, do, and want. More and more clients seem to grasp that we’re not trying to be altruistic; they know that listening to their audience’s demands [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yourmumux.wordpress.com&amp;blog=13596400&amp;post=333&amp;subd=yourmumux&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
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