At your mum, we have recently seen a big shift in the way we help our clients. There has been a conscious move away from “The big fix” where we develop comprehensive site maps and a vast array of page templates. We are more frequently asked to help address usability in bite-size chunks, one feature at a time.
And this isn’t unique to our consultancy. If you read blogs and press coverage on UX you will soon learn that many other UX-focussed businesses have seen the same trend.
Here’s what we’ve seen and why we think it’s a great time to be involved in UX…
Posted by craigbrewster on May 21, 2013
your mum ux are “User Experience” specialists. We live and breathe all things UX but we’re keen to know what non-UX people think about it all.
Is it a load of old tosh or does it provide you with valuable insight?
We’d be really grateful if you could spare a couple of minutes to take part in our short online survey.
Posted by craigbrewster on March 17, 2013
I am often asked by B2B clients to give my opinion on their websites; usuaully they want no more than a 60 minute glance at what they have and a quick idea of what could be improved.
My suggestions vary from site to site and client to client but there are some common fixes that are worthy of note.
So, the next time you’re tinkering with your b2b website here are 5 things to think about:
Posted by craigbrewster on May 22, 2012
On a recent project, my client needed a quick way of gathering high-level user feedback on several first-iteration wireframes. We were after general stuff like “Where would you click if you were looking for…?” I suggested we try remote user testing for three reasons:
- It’s quick
- It’s (relatively) inexpensive
- It’s (surprise surprise) remote.
I have carried out remote user testing before but there are now a lot more companies offering online tools, so I thought it would be a good idea to review what’s on the market.
Here’s a quick guide to what I found out about the three products I looked at:
- Usabilla: Test interaction with wireframes and conceptual designs
- Loop11: Recruit users and run surveys and user tests on live websites
- UsabilityHub: Test first impressions and interaction with wireframes and conceptual designs.
Posted by craigbrewster on April 25, 2012
A client recently posed a question to me that brought back a thought I’ve had for a while – occasionally when I talk to designers about what UX people do they are under the misapprehension that we are going to remove all the creativity from their process.
But, for me, UX is quite the opposite. My job is to dig around the subject and give designers and other creative types enough information to better understand the brief and offer enough ideas to kick start their creative thought process.
Posted by craigbrewster on April 3, 2012
Posted by craigbrewster on March 8, 2012
Smashing Magazine recently posted an article discussing 15 common mistakes in ecommerce design, and that got us thinking. This is a subject close to our hearts – we have helped many of our clients increase their online sales – and we think we’re quite well placed to talk about making improvements.
There isn’t really a “One size fits all” approach to increasing online conversion. We always recommend our client establish detailed web analytics that allow them to see exactly what users do at each stage of the buying process and employ methods for gathering insight into why they behave the way they do (e.g. user testing, focus groups, online surveys).
We also recommend a “suck it and see” approach; we encourage our clients to make incremental changes and to use techniques like MVT and A/B testing to monitor the effectiveness of each change.
That said, we thought we’d have a bash at our own top tips on how to improve the user experience and bottom line…
Posted by craigbrewster on November 8, 2011
Unsurprisingly, as a user experience consultant, I spend a lot of time talking about users. I tell my clients that they should think about who their users are, what they do, what they think and what they want.
But I am concerned that “customer-centric” thinking is giving businesses licence to forget about creativity. I am worried if we doggedly focus on where the journey takes a user, we don’t allow them to enjoy the trip.
Posted by craigbrewster on August 25, 2011
I recently read this personal profile that someone had posted online and I feel compelled to share my chagrin:
An individual who is passionate about continuous improvement and someone who can influence equally and effectively upwards as well as through their team members. With strong business acumen and vision to strategise and chart new territories to create new business opportunities. A bright, articulate, commercially aware individual used to working to tight deadlines, under pressure and using their own initiative. Coming from a proactive sales background, can work independently or within a team.
Posted by craigbrewster on August 1, 2011