I have subscribed to Google+, I have tinkered with it and started to form an opinion. I think it has some great features but offers nothing spectacularly new. I will no doubt find useful in the future but, right now, I have no particular need for it.
Here’s how I use social media to be social
I communicate with people via my website, Twitter, Facebook, WordPress, Paper.li and LinkedIn most frequently and occasionally Foursquare and a few other social media tools. What I like most about each of these sites and tools is that they all talk seamlessly to each other.
I usually post to Twitter and then feeds get sent automatically to Facebook, WordPress and LinkedIn. This approach saves me time because I don’t have to muck about with lots of sites. It’s also easier for my tiny mind – I only have to remember to broadcast via one site.
How do I add Google+ to the mix?
Right now, it feels like Google are trying offer and alternative to Facebook and Twitter rather than integrate with them.
This approach may well work for them in the long run; someone has to win in the end (remember VHS vs BetaMax?) but in the meantime I, the audience, am left wanting.
I would prefer Google to play nicely with their competitors so that I have the best possible experience right now. I think my use of Google+ in the near future will be sporadic because:
- I don’t have the time or inclination to copy and paste my Tweets, etc. to another channel
- I will simply forget to talk to people via Google+ because I use other channels more frequently
- I can reach the same people and more via my other SM channels
A missed trick?
I have subscribed to Google+ and I am regularly adding new people to my circles but if I can’t integrate it with other SM tools I am unlikely to use it.
I know there are plans afoot to integrate. The Guardian recently reported that “Google may co-operate more closely with Facebook and Twitter and believes there is room for multiple social networks” (http://is.gd/qg4JCy).
But my question would be “Surely, they should have launched Google+ with that level of integration?”
Live in the now
I’m sure Google have a long term plan for Google+ and I bet that plan explains why they have chosen not to seek integration with other systems but I don’t work at Google so I can’t get that excited about where they are going.
I can only look at what they give me today and Google+ today is just another social media tool vying for my attention, offering me something I already get somewhere else.